Excellent science needs effective communication and dissemination. Also, dissemination of project results is a contractual obligation in Horizon 2020.
Bringing research and its outcomes to the attention of non-scientific audiences, scientific peers, potential business partners or policymakers fosters collaboration and innovation. Strategic communication and dissemination will help to explain the wider societal relevance of science, build support for future research and innovation funding, ensure uptake of results within the scientific community, and open up potential business opportunities for novel products or services. Overall, it helps to increase the impact of research and innovation in many ways.